THE LIARS apparel, by NACH OH!
The lie is present at all levels of society, and is represented in many ways. It's art that few can understand and only experts manage to control. Each illustration is EXCLUSIVE and LIMITED; a collection for those who know the value of a good lie.
Typography Print Design
We designed an identity system to permeate all communication touch-points - from corporate to retail. This was built on the company's founding philosophy of going against the stream though entrepreneurship, imagination, curious energy, love and playful wit.
We unified these guiding principles as "Rebellious love". The concept is expressed through the birdcage symbol with bars bent, conveying their rebellious on-the-go curiosity, and inciting interest in an unfinished story of ever-changing fashion.
The handwritten typeface adds a personal and poetic touch. And the minimal colour scheme of a bright neon pink together with a new take on campaign photography completes the new brand identity.